Peninsula
Tanya Roth
tanya@urbandarling.com
415.307.7646
Tanya Roth is a senior wardrobe stylist for Urban Darling. A former lawyer who is the third generation of her family to be born and raised in the San Francisco Bay Area, Tanya brings to her work an innate understanding of the area’s climate, culture and geek-chic charm.
A free lance wardrobe stylist and consultant for five years before joining the Urban Darling team, Tanya currently advises her clients and contributes her always colorful opinions to fashion blogs and websites including SmarterFashionBlog.com and StoreAdore.com. As a speaker on personal wardrobe style for seminars at venues such as Preston Wynne Spa and Fearless Fitness, Tanya is known for her humor and understanding of the most woeful closet condition. Tanya delights in bringing a feel of everyday beauty and luxury to her work with clients. Her philosophy: dressing to express your personal style and outlook on life is glamorous, necessary and just plain fun!
Tanya muses on what is an Urban Darling: A woman who knows who she is. Maybe she doesn’t quite know how to express it with her style yet, but wants to give it a shot! An open mind, a sense of humor and the knowledge that she is worth the time, thought and work that bringing true style to her everyday world takes.
Comments
Comment from Sharla
Time May 5, 2009 at 12:20 pm
I kept finding myself walking into my closet, sighing, and just standing there, staring at a tiny roomful of clothes I didn’t want to wear. When I saw an ad for Urban Darling, I decided I needed to give it a try. The whole idea was a little weird for me — I’m a logical, down-to-earth kind of girl and have never had a real focus on fashion, but that’s precisely why I needed some help!
Tanya arrived for my closet audit and immediately made me feel completely comfortable. She looked over my wardrobe, had me try on a ton of things, and shrewdly pinpointed one of my major problems: I’d gone from being a student to being a doctor in the last few months, and I was still used to dressing like a student. It’s a weird transition to make in a number of ways, but I had never really considered the wardrobe part. She put together a few work outfits from stuff I already had (but never wore), and I was amazed at how great they worked.
Then we had to talk about “date clothes.” I’d been single for a while and was planning a trip to see an old friend I had a huge crush on… Tanya really helped me figure out what would look good and what was appropriate for what kind of date. She was so matter-of-fact and so accepting about what was flattering on me and what *wasn’t* — I didn’t even feel self conscious about my relatively generous booty! Our shopping day a couple weeks before my big, exciting trip was the icing on the cake. Not only did I come home with some damn sexy shoes and some great outfits, I also felt like I had picked up some very effective tools to use always to help me avoid buying clothes that really don’t work on me and to put together outfits that look fabulous. When I went on my much anticipated trip, I felt like a million bucks!
Another thing I really appreciated about Tanya was her sensitivity to my special shopping needs! I’m vegan, so finding cute non-leather shoes, non-wool coats, and other animal friendly fashion can be a real chore. She spent a lot of time researching places that cater to my kind, so she was ready with suggestions before we even got started.
I’ve benefited immensely from this experience. And now, when I walk into my closet, I just have a hard time deciding which fabulous outfit I get to wear today!
Comment from Sherry
Time September 19, 2008 at 5:19 pm
Sherry B. – Business Owner, Gilroy
“I had my first ever personal shopping experience with Tanya Roth of Urban Darling yesterday. We nearly decimated the Macy’s at the Stanford Shopping Center! It was awesome, affirming, empowering and most of all fun. As a size 16, I have not felt happy in a pair of pants for almost 8 years. Not only did I find some that fit, I found some that ROCK! I now have a “signature piece,” AND some shoes that my mother would have something to say about. I highly recommend this experience.”